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AI Avatar Interviewer

Near-human interview quality, higher participation intent, and richer responses than voice bots or typed chatbots.

AI-led qualitative interviews
Natural back-and-forth discussion flow
Higher engagement and richer data
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AI Avatar Interviewer Demo

Have a real-time conversation with an AI avatar and experience how Evidano conducts interviews.

Live demo
Important: This requires microphone and video access.

Used by

Trusted by end-user companies and leading market research firms

End-user companies

Nike
McDonald's
Coca-Cola
Target
Headspace
Duolingo

Research companies

Kantar
United Nations
Clarivate
Borderless Access

Universities & research institutions

University of Oxford logo
University of Oxford
LSE logo
LSE
UCL
UC Berkeley logo
UC Berkeley
Harvard University logo
Harvard University
University of Michigan logo
University of Michigan
NUS
HKU

Benefits of AI avatar interviewer

Why AI avatars outperform older automated interview formats

Multilingual moderation across 100+ languages and accents

Conducts and understands interviews in over 100 languages, dialects, and accents.

Consistent interviewing across every participant

Asks every participant the same way, with no interviewer drift or fatigue.

No scheduling or interviewer availability constraints

Runs 24/7 on demand, so participants join whenever it suits them.

Participants feel anonymous discussing sensitive topics

People often open up more candidly with an AI than with a person.

Probes beyond and navigates the interview guide intelligently

Follows up on interesting answers and adapts the guide in real time.

Watches participants' facial expressions and emotional cues

Reads visual and emotional signals to respond naturally and sensitively.

Scales rich qualitative data collection affordably

Collects deep qualitative data from many participants at a fraction of the cost.

Key Features

Everything you need to design, run, and scale rich AI-moderated interviews

Run mixed methods research in a single survey link, or conduct pure AI-led semi-structured interviews.

Configure each study as a single-link mixed methods experience where participants answer structured survey questions before receiving a targeted 5 to 10 minute AI-moderated probe, or run a full 60 minute semi-structured interview that explores participant experiences, motivations, emotions, and decision-making in greater depth.

Test concepts, images, videos, ads, packaging, and other stimuli in a natural conversation.

Present research stimuli such as product concepts, claims, images, videos, advertisements, packaging, prototypes, or messages, then let the avatar ask natural follow-up questions that capture first impressions, emotional reactions, comprehension, appeal, relevance, preferences, and the reasons behind each response.

Customize how the AI avatar probes, speaks, and adapts to each participant.

Set the avatar’s probing depth, tone, language complexity, and conversational style, from light clarification to deeper exploration and from simple, warm language to more technical or domain-specific moderation, so every interview feels natural while collecting the right level of qualitative depth.

Control how flexibly the avatar follows the guide while keeping participants meaningfully on topic.

Choose strict, balanced, or flexible topic control so the avatar can stay closely aligned to your interview guide, allow useful natural detours, or gently steer participants back when they become irrelevant, repetitive, too brief, or move away from the research question.

Embed AI-moderated interviews into your existing recruitment, panel, fieldwork, or digital workflow.

Integrate the interview flow with your panel provider, recruitment process, fieldwork operations, website, app, survey tool, or research platform so participants can move smoothly from invitation to screening to interview without manual coordination.

No complex logic is required because the AI moderator adapts intelligently in real time.

Define your research goals, interview guide, target topics, and moderation preferences, then let the avatar decide when to ask for clarification, examples, reasons, comparisons, emotional reactions, or deeper explanation without requiring you to manually program every branch, skip rule, or follow-up question.

Reach more participants across mobile, laptop, and low-bandwidth environments.

Let participants join from any compatible mobile or laptop device, and enable audio-only mode when a weak connection is detected so the interview remains accessible, smooth, and easier to complete even in lower-bandwidth settings.

Improve recognition and delivery with custom dictionaries and pronunciation controls.

Add brand names, technical terms, acronyms, local phrases, participant vocabulary, or pronunciation guidance so the avatar can better understand what participants say and speak key words more naturally during the interview.

Screen, qualify, and route participants before the interview starts.

Add eligibility questions, qualification criteria, consent checks, quotas, and screening rules so only the right participants enter the AI-moderated interview and your final dataset remains relevant, high-quality, and ready for analysis.

Evidence: AI avatar vs human interviews

Comparable to human interviews while sustaining strong engagement and longer responses

Benchmarked in partnership with University of Toronto

N=57 participants
30-minute interviews

Positive interview experience

% somewhat good + very good

AI avatar moderator

74%

Human interviews

82%

Future participation interest

% probably yes + definitely yes

AI avatar moderator

89%

Human interviews

86%

Average duration of response

Minutes

AI avatar moderator

32 min

Human interviews

28 min

We’ve moved beyond just text or voice chatbots / surveys

While we still offer other modes, almost all clients have moved to AI avatars.

Primary client choice: AI avatar interviews
Voice bots still available
Typed chatbots still available

Positive experience rating

% somewhat good + very good

AI avatar moderator
74%
Voice bot
42%
Chatbot (typed text)
32%
0%
25%
50%
75%
100%

Future participation interest

% probably yes + definitely yes

AI avatar moderator
89%
Voice bot
58%
Chatbot (typed text)
42%
0%
25%
50%
75%
100%

Average duration of response

Minutes

AI avatar moderator
32 min
Voice bot
23 min
Chatbot (typed text)
11 min
0
10
20
30
40

What participants said

Selected participant feedback from the benchmarking study

Positive quotes

The chatbot was very nice and was asking all relevant questions.

The conversation went well and smoothly.

The conversation went somewhere new. I have never seen these topics like this.

Smart for a bot, it knew how to dig deeper.

The conversation went well. I am very positive about the experience.

I'd like to talk to a chatbot again in the future.

It seems to have worked well.

Mainly curiosity and maybe a little aspiration for the census.

I really liked it.

Curiosity, interest, excitement.

Negative quotes

Sometimes the avatar reacted too quickly, not giving me time to gather my thoughts and finish my sentence.

Nothing in particular, maybe some irritation at times when the conversation wasn't moving forward.

Explore the library

Browse avatars, languages & accents

Pick from our full library of AI avatars, choose from 30+ interview languages, and preview the accents available for each — the same options you get when creating your own study.

Select Ai Avatar
Quality
Best
Good
Gender
Male
Female
Style
Casual
intellectual
Office
Pro
Professional
Studio
Home
Warm
Young
Formal
Medical
Outdoor
Green Screen
Vertical
Holiday
Showing 12 of 89 avatars

Create Your Own Avatar

Contact us for this custom feature

Gloria - Studio

Zane - Casual

Ivy - Casual

Kelly - Casual

Ruby - Office

Victor - Office

Mark - Casual

Dawn - Casual

Victor - Casual

Lucas - Studio

Celine - Casual

Celine - Studio

Case studies

Real research, real depth

How universities and global brands use the AI avatar interviewer to uncover the reasoning behind the data — at scale.

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